New to our stores in 2020 are Nutrition Pathways. Nutrition Pathways are the icons printed on the shelf tags in-store and can be found when shopping online via the Fastlane at shopthefastlane.com Due to limited space, up to four pathways can be printed on the shelf tags in-store, but all pathways that a product qualifies for can be found on Fastlane.
Nutrition Pathways highlight the most nutritious foods as well as popular lifestyle choices throughout our store. Whether managing a health condition, following a food lifestyle, or just wanting to make healthier choices, we will help you find the better-for-you and lifestyle items that you are looking for.

With so many marketing claims, it can be tricky to know if a product is a true whole grain; but, thanks to the Whole Grain Nutrition Pathway, you will easily find whole grains by just looking at the shelf tag!
Here are examples of common refined grains and whole grain alternatives:
Refined Grain |
Whole Grain |
White bread |
100% whole wheat bread |
White tortillas and masa tortillas |
Corn tortillas made from stone ground corn |
Refined crackers |
Triscuits or other whole grain cracker |
White pasta |
Whole grain pasta |
White rice |
Brown rice or quinoa |
Refined breakfast cereal |
Whole grain breakfast cereal |
Cream of rice |
Oatmeal |
It is important to note, some foods may be or contain whole grains but are not part of the pathway yet since the manufacturer has not provided the ingredient list and product data to be analyzed. This can happen with any pathway since we must rely on the food companies to submit their product information in order to be considered for pathways. Another example is with different sizes of products such as a small vs large box of the same brand/variety of pasta. If the price is different at the register, that food brand/company is responsible for submitting product information for each item. Just because information was submitted for the large box, does not mean we can apply the same Nutrition Pathways to the small box. Please be patient with us as we educate food companies and gather all product information. Additionally, if a manufacturer changes the recipe or reformulates a food, they have been instructed to submit updated product information. The foods within the Nutrition Pathways are to the best of our knowledge.
Looking for the Whole Grain Nutrition Pathway may help you increase your consumption of whole grains and prevent or delay chronic disease. Shop in-store and on Fastlane for Whole Grain foods.
As a partner on your wellness journey, we are here to help! Email our Registered Dietitian at [email protected] with any questions on Nutrition Pathways, Kids Crew, or nutrition & health.
This medical and/or nutritional information is not intended to be a substitute for individual advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.

STEPHANIE EDSON - REGIONAL WELLNESS SPECIALIST
Stephanie is an award-winning registered dietitian who believes in empowering every individual to make nutritious food choices to support a healthy lifestyle. She believes in the power of food as medicine and loves sharing about nutrition with others.